"Students come to universities with a remarkably materialistic view of what a college education can provide. It was not always thus. In the 1960s, entering freshmen were chiefly interested in developing values and a meaningful phi losophy of life. Only 40 percent felt that making "a lot of money" was a "very important" goal. By the mid-70s, their priorities were reversed. Making "a lot of money" was now "very important" to 75 percent of entering students.

"Since then, making money has continued to be the pre- eminent reason for attending college. But much research has shown that people who set great store by becoming rich tend to be less happy than those who have other goals. If that is the case, most college freshmen are already on the wrong path to a full and satisfying life."

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